It seems that those who regard Channel 4 as a veritable sinkhole of political correctness and unbridled left-wing propaganda have rather less to fear than they might think if this advert, which is being circulated to medical professionals is anything to go by… (h/t Margaret McCartney)

“Channel Four television is looking for a Sex In The City style female GP or other Medical Professional to present a new prime time glossy series on Cosmetic Surgery.

Okay, so “Sex In The City style” is perhaps a little less blatant than ‘MILF’ or ‘Cougar’ but the gist is pretty much the same – the producers of this show consider your physical appearance to be, at the very least, as important as your medical background, if not more important.

The series is currently untitled, but it’s a transformational show that looks at the modern breakthrough’s in beauty and the very latest innovations. Our new medical presenter will help women on the show navigate through all their options on the market, as well as offering advice and help in the world of cosmetic procedures and treatments available.

So, cutting through the promotional bullshit – and the grocers’ apostrophe – the show is essentially an extended advertorial for the elective cosmetic surgery industry at least part of which will involve showing women actually having cosmetic surgery – that’s the ‘transformational’ bit, by the way – all the better for raking in the advertising revenues and programme sponsorship from the cosmetics industry.

It would be fabulous to hear from you if you think you fit the bill.

Fabulous? Wrong F-word there – ‘fatuous’ seems much appropriate.

You don’t need to be a cosmetic surgery specialist but should be excited about the advances in the areas and the latest procedures on the market. Maybe you’ve had surgery yourself or would never say never to Botox, Chemical Peels or surgery yourself?

Ah well, that settles it… the producer’s ideal presenter doesn’t actually need any professional expertise in the field of cosmetic surgery at all, just their looks and a suitable professional title to lend a bit of misleading credibility to industry whose services they’ll be advertising.

We have a tight deadline and looking to chat to possible individuals on the telephone initially as soon as possible. Please don’t hesitate to contact me on the telephone number below between 10am – 5:30pm.”

Trans: We need someone fast because we’re knocking this programme out on the cheap.

By way of a response, Margaret poses a question that I suspect is intended to be taken rhetorically.

In short; will the public get fair unbiased information (especially about the lack of positive long term outcomes and higher risk of body dysmorphia in those seeking surgery) from a program set up like this?

Well of course not, that kind of information would tend to fuck up the programme’s sales pitch and piss off the advertisers, so what women will get is basically the same ‘transformational’ before and after bullshit you see in the surgical ‘makeover’ shows that already infest several ‘women’s lifestyle’ cable/satellite channels, the only difference being the producers of this show are looking for Dr. MILF to hook in the gullible (and vulnerable) rather than the usual ageing model with worryingly empty looking work diary.